P&G: Pampers Disposable Diapers, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is a commercial 0:01 about this part of your baby, the wet part. 0:02 This is Pampers. 0:06 It helps keep this part of your baby dry. 0:07 Drier than cloth diapers. 0:10 With Pampers, moisture goes through the stay dry lining 0:11 and is trapped below. 0:15 So, baby's bottom stays drier. 0:16 Outside, Pampers is waterproof. 0:18 It's diaper and pants. 0:20 In Pampers, this part stays drier, 0:22 so this part smiles more. 0:24 (baby gurgling) 0:27 Pampers! 0:29


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John W. Hartman Center for Sales Advertising & Marketing History


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