P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (babies babbling) 0:01 Announcer Everybody talks about diapers, 0:05 those cloth things that get so wet, 0:08 but nobody does anything about them. 0:10 And they're so uncomfortable. 0:13 Because when a cloth diaper gets wet, 0:15 Baby's bottom gets wet and stays wet, 0:18 and you need plastic pants 0:21 to keep everything else from getting wet. 0:22 But now there's a dryer way. Pampers. 0:25 To help give you dry babies with dry bottoms. 0:28 With Pampers, moisture goes through the stay-dry lining 0:31 and is trapped below. 0:34 Inside, next to Baby, lining stays dryer. 0:36 So Baby's bottom stays dryer. 0:39 Outside, Pampers is waterproof. 0:42 It's diaper and pants in one. 0:44 And each Pampers is used only once, no washing. 0:46 A clean, fresh change every time. 0:49 Pampers. 0:54 The nearest thing there is to a dry baby with a dry bottom. 0:55

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