P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Come! Look at my new baby. 0:02 He's lucky. 0:05 We never make him wear diapers. 0:06 We keep him in Pampers instead. 0:08 Narrator Pampers. 0:10 Procter and Gamble's discovery that makes diapers 0:11 old fashioned. 0:14 Because Pampers are made with seven layers 0:15 of softness, 0:17 to bring your baby heavenly comfort, 0:18 as no diaper can. 0:21 And naturally seven layers make Pampers so absorbent. 0:22 Look, the water goes right through diapers, 0:25 even cloth diapers. 0:28 Not through Pampers. 0:29 So you see Pampers are more absorbent. 0:31 Result: your baby stays comfortably dry. 0:33 And Pampers' waterproof back-sheet, 0:36 means no binding, chafing, plastic pants. 0:38 Wonderful for baby and you. 0:42 They're flushable. 0:44 Just follow the directions to dip, dunk, 0:46 and flush away. 0:49 Get Pampers, with seven layers of softness. 0:51 Pampers, the discovery that makes diapers old fashioned. 0:54

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