P&G: Pampers Disposable Diapers, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hi, I'm Doris from across the street. 0:01 - Oh, you're Doris from the heaven. 0:05 Just what I needed, coffee. 0:06 - Welcome, and listen, why don't you use my washing machine? 0:07 You won't be able to do diapers for days. 0:10 - Diapers, I haven't done diapers in months. Here. 0:12 Doris Pampers? 0:16 - Pamper, you use it once and out it goes. 0:17 - Sounds okay for a moving day, but 0:20 - Oh for every day. I use them all the time. 0:22 'Cause Pampers keep Katie drier. 0:26 - Drier than diapers? How? 0:29 Announcer Here's how. When a diaper gets wet, 0:32 it stays wet inside and out. 0:34 With Pampers moisture goes through the stay dry lining 0:35 and is trapped in absorbent middle layers, 0:40 Inside next to baby, lining stays dryer 0:42 so baby stays dryer. Outside, Pampers is waterproof. 0:45 It's diaper and pants in one. 0:50 - Could I try one? 0:52 - Keep the box. It's one less thing to unpack. 0:53 Announcer Pampers, for drier, happier babies. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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