P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Voiceover My mommy loves me. 0:01 She cuddles me and boy, am I lucky 0:03 she never makes me wear diapers. 0:06 I wear Pampers instead 0:08 Announcer Pampers, Procter & Gamble's discovery 0:10 that makes diapers old fashioned 0:13 because Pampers are made with seven layers 0:15 of softness to bring your baby heavenly comfort 0:18 as no diaper can. 0:21 And look, these seven layers make Pampers, so absorbent. 0:23 Watch the water go right through diapers, 0:27 even cloth diapers, not through Pampers. 0:28 So you see, Pampers are more absorbent. 0:31 Result? Your baby stays comfortably dry. 0:34 And Pampers waterproof back sheet 0:37 means no binding chafing plastic pants. 0:39 Wonderful for baby and you. 0:43 They're flushable. 0:45 Just follow the directions to dip, dunk, and flush away. 0:46 Get Pampers with seven layers of softness. 0:51 Pampers, the discovery that makes diapers old fashioned. 0:54 As little as a nickel a piece. 0:57

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