P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (patriotic music) 0:01 - All over America, babies are staging a great sit-in. 0:02 Babies who have never sat-in before. 0:06 And what are those babies sitting in? 0:09 Pampers. Because when babies sit in Pampers, 0:11 they sit in dryness. 0:15 Pampers keeps them dryer, dryer than cloth diapers. 0:16 Pampers has a special stay dry lining. 0:20 (patriotic music) 0:23 - Moisture goes through it and is trapped below. 0:25 Next to baby, 0:29 the lining stays drier so baby stays drier. 0:31 Outside, Pampers are waterproof to keep you drier. 0:35 The great sit-in goes on. 0:39 (patriotic music) 0:41 - Because when babies sit in Pampers, 0:46 they sit in dryness. 0:49 (patriotic music) 0:50 - Babies of America, 0:52 be seated. 0:54 (patriotic music) 0:55

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