P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (babies fussing) 0:01 Narrator We're in the baby bottom business. 0:04 So we know a lot about them. 0:06 For instance, if you put a cloth diaper on one, 0:08 we know it'll get wet 0:12 and stay wet. 0:15 And the bottom will be wet and stay wet. 0:17 That's why we invented Pampers. 0:20 Pampers makes a dry baby out of a wet baby 0:23 because Pampers has this stay dry lining. 0:26 Moisture goes through it 0:30 and is trapped below. 0:34 So the lining next to baby stays drier. 0:36 So baby's bottom stays drier. 0:38 Outside, Pampers is waterproof. 0:41 It's diaper and pants in one. 0:43 And you use each Pampers only once, no washing. 0:45 By inventing Pampers, 0:49 we think we invented a wonderful thing. 0:50 Dry babies with dry bottoms. 0:53 Pampers 0:59

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