P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Woman Who's that? 0:01 That's a lucky little baby. 0:02 He doesn't wear diapers, never did. 0:04 He wears Pampers instead. 0:06 Pampers, Proctor and Gambles' discovery 0:08 that makes diapers old-fashioned, 0:11 because Pampers are made with seven layers of softness 0:12 to bring your baby heavenly comfort 0:16 as no diaper can. 0:18 And naturally, seven layers make Pampers so absorbent. 0:20 Look. 0:23 The water goes right through diapers, 0:24 even cloth diapers, 0:26 not through Pampers. 0:27 So you see, Pampers are more absorbent. 0:29 Result? 0:31 Your baby stays comfortably dry. 0:32 And Pampers' waterproof back sheet 0:34 means no binding, chafing plastic pants. 0:36 Wonderful for baby and you. 0:39 They're flushable, 0:42 just follow the directions. 0:43 To dip, 0:44 dunk, 0:46 and flush away. 0:48 Get Pampers in familiar sizes, 0:50 and now in this new overnight size, 0:52 made extra absorbent for use at night. 0:55 Pampers. 0:58

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