P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman breaths heavily) 0:02 - I never thought I'd ever be here again. 0:03 When the doctor told me we were having another baby, 0:06 it came as quite a surprise. 0:09 We've got two teenage sons. 0:13 (baby cries). 0:15 - It's a girl. 0:16 - A girl! (baby cries) 0:19 We always wanted a girl. 0:21 Hey, they're putting her in pampers. 0:25 I didn't even have pampers when I had the boys. 0:28 Announcer Over 2,000 hospitals 0:31 depend on Pampers disposable diapers. 0:32 Dryness is the reason why. 0:35 Pampers help keep babies clothes and bedding dry. 0:37 So they save on laundry. 0:39 But what's important to you, Pampers stay dry lining 0:41 helps keep wetness away from your baby's skin, 0:44 to help keep tender bottoms dry. 0:47 Doctor Mrs. Williams, how's it feel 0:50 to be a mother again? 0:52 - Wonderful. 0:54 Announcer Babies get Pampers dryness 0:55 in over 2,000 hospitals. 0:57

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