P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's adorable, but my husband's ordered a son. 0:01 - So did Bob. Meet Roberta. 0:04 (laughter) 0:06 - Hey, diapers. How many should I buy? 0:07 - None. 0:09 - No diapers? 0:11 - I never bother with that mess. 0:12 - Well, what's Roberta wearing? Gym bloomers? 0:13 - [Roberta's Mother] Come on. She's wearing Pampers. 0:16 You flush them away. Everything but this outside sheet. 0:18 - Yeah, but this first time, I'll play it safe with diapers. 0:21 - Listen, Pat. Pampers are better. They keep Roberta drier. 0:25 - Drier? How? 0:28 Narrator Here's how. When a diaper gets wet, 0:30 it stays wet, inside and out. 0:32 With Pampers, moisture goes through the stay dry lining 0:34 and is trapped in absorbent middle layers. 0:38 Inside, next to baby, lining stays drier, 0:40 so baby stays drier. 0:43 Outside, Pampers' waterproof sheet replaces plastic pads, 0:45 so everyone stays drier. 0:49 (baby gurgles) 0:50 Pat This baby business sounds easier all the time. 0:51 - Why not order a boy and a girl? 0:53 - Me? 0:55 Narrator Pampers. For drier, happier babies. 0:57

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