P&G: Pampers Disposable Diapers, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (baby cries) 0:01 - What's wrong with your baby? 0:04 - Oh, nothing, 0:05 we're just here for a checkup, 0:06 and I forgot the diapers. 0:07 - Well here. 0:08 - Oh Pampers. 0:10 - Improved Pampers. 0:11 - A lot thicker. 0:12 - Oh, there's new padding under the stay dry lining. 0:13 It's more absorbent. 0:15 - Feels like cotton. 0:17 - Keeps babies drier than ever. 0:18 - Hey, they sealed the side. 0:20 - Helps keep wetness inside. 0:21 - Is there a doctor in the house? 0:23 (women laugh) 0:25 Narrator Improved Pampers, 0:26 for drier than ever, 0:27 happier than ever babies. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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