P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hold it please. 0:01 What an adorable baby. 0:04 - She's tired, probably needs changing. 0:07 We'll be upstairs soon and change your diaper. 0:10 Must be awful to be soggy and wet. 0:13 - Maybe I could help. 0:15 - She looks like an expert. 0:17 - You ought to try these. 0:19 - Pampers? 0:21 - They'll help keep her from being uncomfortable 0:21 and keep her drier than cloth diapers. 0:23 Narrator Here's why. 0:25 When a cloth diaper gets wet it stays wet inside and out. 0:26 But moisture goes through Pampers stay dry lining 0:30 and is trapped in absorbent layers below. 0:32 Inside next to baby, the lining stays drier. 0:34 It helps keep wetness from coming back on baby's skin 0:37 so he stays dryer. 0:40 Outside Pampers are waterproof. 0:41 You don't need plastic pants. 0:43 - Keep those. 0:46 - Oh thanks. 0:47 - And there are no diapers to wash, bye. 0:48 - Okay honey, 0:51 looks like you're gonna be a happier baby from now on. 0:52 And I'm gonna be a happier mommy. 0:55 Narrator Pampers for drier, happier babies. 0:57

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