P&G: Pampers Disposable Diapers, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - My son changing diapers. 0:03 - They're Pampers. 0:05 - Diapers, Pampers, makes no difference. 0:06 - It does to your granddaughter. 0:08 Pampers are better. They keep her dry. 0:10 Announcer Here's how. 0:12 Moisture goes through Pampers' stay-dry lining 0:13 and is trapped below. 0:16 The lining helps keep wetness from coming back on baby 0:17 so baby stays dryer. 0:20 Outside, Pampers are waterproof. 0:21 - And there was no washing. 0:23 (baby coos) - Son, you're a great father and a great housewife. 0:25 Announcer Pampers, for dryer, happier babies. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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