P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (knocking) 0:01 - Hello Jane, did you bring some homework with you? 0:05 - No, Mrs. Smith. They're new tape-on Pampers. 0:07 - You brought Pampers? 0:10 - New Pampers. 0:12 My experience babysitting I've discovered the new 0:12 Pampers gives a remarkable fit. 0:15 - Fit? I've tried Pampers, but with Andy's little 0:16 matchstick legs 0:20 - I found these new tape solve those problems. 0:21 May I demonstrate? 0:24 - Sure. 0:25 - You see, Pampers are easy to adjust 0:26 because they fastened with tapes instead of pins. 0:28 They fit snugly without bunching up like five diapers. 0:31 If they fit better, they work better, 0:34 and they still the special pamper stay dry lining. 0:36 It helps keep wetness away from the skin. 0:38 - You're right. 0:40 They do fit better. 0:41 Even around her tiny legs. 0:42 You're going to be more comfortable. 0:44 - Yes, it's like a custom fit. 0:46 The best I've ever come across. 0:49 - Are you sure you're 12? 0:51 (laughter) 0:53 Narrator New custom-fit tape-on Pampers. 0:55

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