P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Flat tire? 0:02 (baby cooing) 0:03 Well, who's going to change Sally? 0:04 You know I can't make diapers fit! 0:06 New Pampers? 0:10 They have tape so even I can make them fit? 0:11 No pins? 0:13 Okay. 0:15 Stay-dry lining keeps her drier, MmmHmm, 0:15 they tape on so they fit better, more comfortable. 0:18 No, I'm listening. 0:22 It fits! 0:24 A custom fit! 0:25 And I'm not even a mother! 0:27 Narrator New custom fit tape-on Pampers. 0:28

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