P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Wherever the baby of the family goes 0:01 the mother's not far behind like Miss Glenn Campbell. 0:03 - Probably the best way you can tell 0:06 how comfortable Pampers are 0:08 is to let you see them in action 0:10 and they get plenty of action on this baby, believe me. 0:12 (baby squealing) 0:15 It's up and down all day and with a little rough house 0:17 from Travis thrown in. 0:20 But, Cain's in Pampers all the time 0:21 even when he's not wearing much else. 0:23 If he didn't feel comfortable 0:25 he could never get around that way. 0:27 I guess that's what the designers had in mind 0:28 when they shaped Pampers the way they did. 0:30 They're pleaded so they don't have 0:33 all the extra buck between the legs. 0:34 With an active baby that's very important 0:37 and they sit snuggly without any tight plastic 0:40 so they can't bind or irritate. 0:43 Plus the fact that inside they're keeping Cain drier 0:45 than cloth diapers. 0:48 You can see why I think they're the most 0:50 comfortable thing you can put on your baby. 0:51 Cain's in them 24 hours a day, well, maybe 23 hours a day. 0:54

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