P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> Well, Mrs. Holbrook, more 0:01 baby books? 0:03 Your mommy's our best customer. 0:05 (baby cries) 0:07 >> Oh, I think she needs 0:08 changing. 0:08 >> Won't you be glad when you're 0:09 through washing diapers? 0:10 >> Oh, I've never washed 0:12 diapers. 0:13 Christy's got these. 0:14 >> Pampers? 0:16 >> No washing, no mess; you just 0:18 use them once. 0:19 >> My daughter ought to hear 0:21 about that-- but are you sure 0:21 they're good for the baby? 0:25 >> Better than diapers. 0:26 Pampers keeps her drier. 0:27 >> Drier, how? 0:29 >> Here's how: when a diaper 0:31 gets wet, it stays wet inside 0:32 and out. 0:34 With Pampers, moisture goes 0:35 through the stay-dry lining, and 0:37 is trapped in absorbent middle 0:39 layers. 0:40 Inside-- next to baby-- lining 0:41 stays drier, so baby stays 0:43 drier. 0:45 Outside, Pampers waterproof 0:46 sheet replaces plastic pants so 0:47 everyone stays drier. 0:50 >> I certainly will tell my 0:52 daughter. 0:53 You know, Mrs. Holbrook, you 0:54 could write a baby book of your 0:55 own. 0:56 >> Pampers, for drier, happier 0:57 babies. 0:59

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