P&G: Pampers Disposable Diapers, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Grandma Look, Cindy, Grandma brought you some Pampers. 0:01 Henry Grandma doesn't wanna wash diapers, right, Cindy? 0:04 (baby laughs) 0:06 - Now, Henry Gibbons, Pampers are better than diapers. 0:08 Henry Think she knows the difference? 0:10 Grandma She knows Pampers keep her drier. 0:11 Announcer Heres' why. 0:14 Moisture goes through Pampers' stay-dry lining, 0:15 and is trapped below, away from baby. 0:17 So baby stays drier, inside and out. 0:19 Pampers, for drier, happier babies. 0:22 - You women. You think you know everything! 0:25 (Henry laughs) 0:27 - We do!
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John W. Hartman Center for Sales Advertising & Marketing History
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