P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby crying) 0:01 - Some happy birthday. 0:03 - More like happy wet diapers. 0:04 - Wet diapers, that's no problem, here. 0:06 Mother Pampers? 0:09 - Sure, Pampers keep Jimmy drier. 0:10 - Drier than diapers, how? 0:12 Announcer Here's how, moisture goes through 0:14 Pampers stay-dry lining 0:16 and is trapped below, away from baby. 0:18 So baby stays drier, inside and out. 0:20 - Well, a little older, a little wiser. 0:23 Announcer Pampers for drier, happier babies. 0:27

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