P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's adorable, but my husband's ordered the son. 0:01 - So did Bob, meet Roberta. 0:04 (laughs) 0:06 - Hey diapers. 0:07 How many should I buy? 0:08 - None 0:09 - No diapers? 0:11 - I never bothered with that mess. 0:12 - Well, what's Roberta wearing Jim Bloomers? 0:13 - Oh, come on. She's wearing Pampers. 0:16 Look, you use it once. 0:19 Get rid of it. 0:20 - Yeah, but this first time I'll play it safe with diapers. 0:21 - Listen Pat, Pampers are better. 0:25 They keep Roberta drier. 0:26 - Drier? How? 0:28 Narrator Here's how. 0:30 - When a cloth diaper gets wet 0:31 it stays wet inside and out. 0:32 But moisture goes through Pampers stay dry lining 0:35 and is trapped in absorbent layers below. 0:38 Inside next to baby, the lining stays drier. 0:40 So baby stays drier. 0:43 Outside Pampers are waterproof. 0:45 You don't need plastic pants. 0:47 - This baby business sounds easier all the time. 0:49 - Why not order a boy and a girl? 0:51 - Me? 0:53 Narrator Pampers for drier, happier babies. 0:56

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