P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's adorable, but my husbands ordered a son. 0:01 - So did Bob, meet Roberta. 0:04 (woman laughs) 0:06 - Hey, diapers. 0:07 How many should I buy? 0:08 - None. 0:10 - No diapers? 0:11 - I never bother with that mess. 0:12 - Well, what's Roberta wearing, gym bloomers? 0:14 - Hm come on, she's wearing Pampers. 0:15 You flush them away, everything but this outside sheet. 0:18 - Yeah, but this first time, I'll play it safe with diapers. 0:21 - Listen, Pat, Pampers are better. 0:25 They keep Roberta drier. 0:26 - Drier? 0:28 How? 0:29 Narrator Here's how. 0:30 When a diaper gets wet, it stays wet inside and out. 0:31 With Pampers, moisture goes through the stay dry lining 0:35 and is trapped in absorbent middle layers. 0:38 Inside, next to baby, lining stays drier, 0:40 so baby stays drier. 0:44 Outside, Pampers's waterproof sheet replaces plastic pads, 0:45 so everyone stays drier. 0:49 - This baby business sounds easier all the time. 0:51 - Why not order a boy and a girl? 0:53 - Me? 0:56 Narrator Pampers, for drier, happier babies. 0:57

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