P&G: Pampers Disposable Diaper, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (raining) 0:02 (baby crying) 0:04 - Quick. Somebody get her on a towel. 0:06 - Oh, what I need is a diaper. 0:08 I've got a change Petey. 0:09 - Oh, poor baby. 0:10 Wet diapers must be worse 0:12 than being caught in the rain. 0:14 - Helen, I've got Pampers. 0:16 - Doesn't anybody use diapers anymore? 0:18 - Hampers are better. 0:20 They'll keep them a lot drier than cloth diapers. 0:22 Announcer Here's why. 0:24 Cloth diapers get wet and stay wet 0:25 and they don't keep wetness away from baby's skin. 0:27 With Pampers, moisture passes through the stay-dry lining 0:30 and is absorbed in the padding below. 0:33 The lining helps keep wetness 0:35 from coming back on baby's skin. 0:36 So he stays drier. 0:38 Outside, Pampers are waterproof. 0:39 So you don't need plastic pants. 0:41 - Those paste gives a custom fit every time. 0:44 - Gee, it's a really nice fit. 0:47 - Okay, Petey. 0:49 (baby mumbling) 0:50 We can't do much about the weather, 0:51 but at least we can keep you drier. 0:53 (raining) 0:55 Announcer Pampers, 0:56 for the drier custom fitted bottom. 0:57

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