P&G: Joy Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - 10 minutes? All right. 0:04 Honey, that was the real estate agent. 0:07 He's sending over a couple of people. 0:09 - Oh, why does it always happen at dinnertime? 0:11 - Let me help you with something. Let's use the good china. 0:13 - We can't, it's already packed. 0:16 Oh, here, use these. Everything will look just fine. 0:17 - The kitchen again. You've seen that. 0:21 This is the dining room. 0:24 - Oh. Hi again, I love some of the things you've done. 0:28 - Very nice. 0:30 - Thank you. - Oh, what a lovely table setting. 0:32 Your dishes are so shiny. 0:34 I can see myself. 0:38 How do you do it? 0:40 - Well, I wash them in Joy. 0:41 - The lemony one. 0:43 - Yes, lemon fresh Joy. Oh, here, smell. 0:44 - Mm, it smells so clean. Darling. 0:49 Narrator Lemon fresh Joy cleans dishes 0:52 clear down to the shine, 0:55 and isn't it a nice reflection on you? 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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