P&G: Ivory Snow, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Ivory Snow washes many things softer 0:01 than regular detergents, not just diapers. 0:03 Can we convince Mrs. Imrie, a detergent user? 0:05 Which is softer? 0:08 Mrs. Imrie This one. 0:09 Announcer Lift up the back. 0:10 Mrs. Imrie It says Ivory Snow. 0:10 Mrs. Imrie The other one? 0:11 Mrs. Imrie Detergent. 0:13 Announcer Does that mean anything? 0:13 - Clothes are softer, nicer on the skin. 0:14 Announcer Tell me again what you think. 0:16 - I think you can use Ivory Snow 0:17 for anything that's on baby skin. 0:19 Announcer If it touches your baby, 0:22 it should be Ivory Snow soft. 0:23 - I'm going to use Ivory Snow on my own baby's clothes. 0:25


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