P&G: Ivory Snow, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Director See anything, Ron? 0:01 - I can't see a thing. 0:02 Director Babies please. 0:03 Narrator Ron Prechodnick, father and contractor 0:04 with rough hands, 0:06 is taking the Ivory Snow 0:07 softness test, blindfolded. 0:08 One diaper was washed in Ivory Snow, 0:10 the other detergent. 0:12 Director Which one is softer, Ron? 0:13 - This one right here is softer. 0:16 (cheering) 0:17 Ivory Snow! 0:19 You're the Ivory Snow baby. 0:21 Narrator Ivory Snow washes diapers softer, 0:23 because it's a soap. 0:25 Shouldn't the softer diaper be next to your babies skin? 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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