P&G: Ivory Snow, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Ivory Snow 0:01 gets many things softer than detergents, 0:02 not just diapers. 0:04 Mrs. Long, a detergent user, doesn't seem to agree. 0:05 Can we change your mind? 0:08 Which of these shirts is softer? 0:09 - This one here. 0:11 Narrator Lift it up. 0:12 Mrs. Long Aha, Ivory Snow. 0:13 Narrator The other? 0:15 Mrs. Long Detergent. 0:16 Narrator What about Ivory Snow 0:17 for the rest of baby's clothes? 0:18 - Well, if it makes the t-shirt soft, 0:19 probably I should use it for all the baby's clothes. 0:20 Narrator Ivory Snow, softness for all your baby clothes. 0:23 - I think that I should switch to Ivory Snow for the baby. 0:25 I'm convinced. 0:28

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