P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:01 Announcer Want to make your baby jump for joy? 0:03 Put him into a Jolly Jumper and see what happens. 0:06 Jumping is every baby's idea of fun. 0:10 And now you can get this Jolly Jumper, 0:13 worth over $10, free for Ivory Snow Box Tops. 0:16 This special package shows you how. 0:20 Jolly Jumper will keep your baby amused 0:22 and contented for hours at a time. 0:25 And because its portable clamp 0:27 fastens securely to any doorway, 0:29 your baby can be happy nearby 0:31 wherever you're busy. 0:33 You will be happy with this Ivory Snow baby wash, too. 0:35 So clean, white, safe. So much softer than with detergents. 0:38 And remember, for a limited time only 0:44 you can get this Jolly Jumper, 0:46 worth over $10, free for Ivory Snow Box Tops. 0:48 Get all the details on this specially marked 0:52 Ivory Snow package. 0:54 It's at your local store now. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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