P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (dog growls) 0:00 Announcer Puzzled boy? Well, this baby's diapers were washed in Ivory Snow 0:02 and Ivory Snow makes diapers behave like they've been 0:05 (twinkling) 0:08 sprinkled with baby powder. 0:09 It makes them baby powder safe. 0:10 You see Ivory Snow makes every fiber so soft and smooth, 0:12 it helps protect against diaper irritation, 0:16 like baby powder. 0:19 Something detergents just can't do. 0:20 Mothers, make your baby's diapers 0:22 (twinkling) 0:24 baby powder safe. 0:25 Wash them in Ivory Snow. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:20:31