P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What the? What's that over that baby? 0:05 Is that baby powder? That's strange. 0:09 Narrator Nothing strange officer. 0:13 You see this baby's diapers were washed in Ivory Snow. 0:14 And Ivory Snow makes diapers behave like they've been 0:18 sprinkled with baby powder. Makes them baby powder safe. 0:22 Officer You're putting me on. 0:25 Narrator No, Ivory Snow works like baby powder 0:27 to help protect against diaper irritation. 0:30 Officer Okay. But where's the can over this baby? 0:33 Narrator Well, his mother uses detergent, 0:36 and detergents cannot make a diaper baby powder safe. 0:38 Feel it. Now feel the Ivory Snow diaper. 0:41 Every fiber is so soft and smooth, 0:46 you know it's baby powder safe. 0:48 - Hey golly, there is a difference. 0:50 Narrator Mothers, if you want your baby's diapers 0:52 to be baby powder safe, wash them in Ivory Snow. 0:54

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