P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby babbles) 0:01 - We're dedicated to helping this baby and your baby too. 0:02 I'm RJ Kaiser from Parents' Magazine. 0:07 And one way we help all babies 0:10 is by awarding our Parents' seal 0:11 to only those products we know live up to their promises. 0:14 Like Ivory Snow. 0:17 Pure, mild Ivory Snow is the diaper washing form 0:19 of Ivory Soap. 0:23 It's safe. 0:24 Ivory safe for baby's tender skin. 0:26 Leaves baby's things sweet and clean and extra soft. 0:29 This adorable hiber-nater sleeping bag, for example. 0:33 It's made by Carter's, 0:36 and it has this handy two way zipper for easier opening 0:38 on either end. 0:42 And these let-out tucks, for two years more growing room. 0:44 See? On their package, Carter's says to use Ivory Snow. 0:47 I guess that makes it unanimous! 0:52 Ivory Snow is the safest soap you mothers can buy. 0:54

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