P&G: Ivory Snow, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Could these rough hands test diapers for softness? 0:02 Ask Ivory Snow. 0:05 - Which feels softer, Mr. Collins? 0:06 Ivory snow washed diapers, 0:08 or those washed in another product? 0:09 - This pile's softer. 0:10 - Read the tag, please. Cornell Today's Ivory Snow 0:13 with built-in fabric softener. 0:14 - Right, no other product gets diapers softer, 0:16 and softness means safety from rubbing and chafing. 0:19 - If my rough hands can feel the difference, 0:21 you can bet little Carey can. 0:24 Woman Get pure mild Ivory Snow 0:26 with built-in fabric softener. 0:27

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