P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Detergent. 0:02 The best dirt chaser ever invented. 0:05 Dynamic with cleaning power. 0:08 Detergent. 0:12 Rugged and right for every cleaning job 0:14 - Except one. 0:17 The things that touch a baby's skin, 0:21 Ivory Snow is best for them. 0:25 Baby's skin is soft, delicate. 0:28 Look at that, it's so different from ours. 0:31 And that's why Ivory Snow cleans different. 0:34 Safe. 0:37 There's nothing harsh to hurt that tender skin. 0:38 In fact, Ivory Snow helps cut down 0:41 the chances of diaper irritation, 0:43 and diapers come out much softer than with detergent. 0:46 Don't you feel safer 0:50 knowing more baby doctors recommend 0:51 pure, mild Ivory Snow for baby's wash 0:53 than any other washing product. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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