P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is Mrs. Sturtevant's first baby Louisa. 0:02 And now 16 years later, her new baby, Dina. 0:05 Seem strange having a little one again, Mrs. Sturtevant? 0:10 - Seems heavenly, 0:12 I'd forgotten how darling babies are. 0:13 - Baby care different today? 0:16 - Easier, formulas are simpler 0:18 and baby clothes are more practical too. 0:20 A cinch to wash. 0:22 - With Ivory Snow? 0:24 - My yes, just I'd used it for Louisa. 0:25 It's really safe. 0:28 Dina's had no diaper irritation 0:29 - Ivory Snow leaves nothing irritating in diapers. 0:31 It's mild like floating ivory. 0:34 - Clean, white, not softer than detergent. 0:36 Even the people who made this creeper bunting 0:40 recommend washing it with Ivory Snow. 0:41 - That's Sterncraft's two in one bunting. 0:44 - Yep. See extra useful 0:46 warmer and safer too. 0:49 - Well, Sterncraft likes babies safe. 0:51 One reason they recommend ivory snow on every tag. 0:54 - I'm for that. 0:56

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