P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mrs. Masterson This is one baby 0:01 I'll never have to say goodbye to. 0:02 Narrator When you did volunteer work 0:04 in foundling homes, Mrs. Masterson, 0:05 you must've seen many babies come and go. 0:07 - Oh yes, but I never dared to fall in love with one. 0:10 Narrator And now, you've got your own. 0:13 - Ah, it's like my prayer's been answered. 0:15 Narrator Your experience with babies 0:17 certainly included Ivory Snow. 0:18 - Oh yes, I'm very careful to avoid diaper irritation. 0:20 Narrator Right. Ivory Snow's mild, like floating ivory. 0:24 Doesn't leave anything irritating in diapers. 0:27 - Leaves them clean and white, too, 0:30 just heaps softer than with detergents. 0:31 Even the Carter people who made this darlin' layette set 0:35 suggest Ivory Snow for washing. 0:37 Narrator Cute outfit. 0:40 Mrs. Masterson Mm-hm, it's called (indistinct). 0:41 Saque, 0:43 panty, 0:45 bootie 0:46 and a matching bonnet! 0:47 It's adorable 0:50 and comfy. 0:51 Narrator Carters believes in comfort. Safety too. 0:53 For layettes, they love Ivory Snow. 0:55 Mrs. Masterson Shows they're smart. 0:58

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