P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mrs. Jones! 0:02 Mrs. Jones Hi, Alex. 0:04 - I brought you flowers for your baby. 0:05 Mrs. Jones Flowers? 0:08 - Mommy said he's sick. 0:10 Mrs. Jones My baby? 0:12 Alex Mommy says he has 0:13 diaper irritation. 0:15 Mrs. Jones Diaper irritation? 0:17 Well, that was before. 0:19 Now I'm washing diapers with the right soap. 0:20 Alex This? 0:23 Mrs. Jones Not detergent, Ivory Snow. 0:24 Alex Got a baby on it! 0:26 Mrs. Jones Ivory Snow is special for babies. 0:28 Like bottles and formulas, 0:30 helps keep babies safe. 0:32 Alex How come it helps diapers? 0:33 Mrs. Jones Well, it doesn't leave anything 0:35 irritating in them. 0:37 Makes them a lot softer than detergents. 0:38 - Why? 0:40 Mrs. Jones Cause Ivory Snow is pure. 0:41 Mild, like floating ivory. 0:43 Gets everything he wears clean, white, 0:45 extra safe. 0:47 Alex He's not sick? 0:48 Mrs. Jones No. 0:50 - You don't know a baby who is, do you? 0:51 Narrator If you do, tell them more 0:54 baby doctors recommend Ivory Snow for baby's wash 0:56 than any other product. 0:59

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