P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby toy crying) 0:01 Mother Goodness, your baby cries a lot. 0:02 - She's a crybaby, Mommy. 0:04 Mother My first baby was like that. 0:07 Not this one though. 0:09 - Who was your first baby? 0:10 Mother You, honey. 0:12 - Why did I cry? 0:14 Mother Oh, your diapers irritated you. 0:15 Now I'm washing them with the right soap. 0:17 - This? 0:19 Mother Not detergent. 0:20 Ivory Snow. 0:22 - Look at the baby. 0:23 Mother Ivory Snow's special for babies, 0:25 like bottles and formulas. 0:27 Helps keep babies safe. 0:29 - How come? 0:31 Mother It's pure, mild. 0:32 Like floating ivory. 0:34 Doesn't leave anything irritating in diapers. 0:35 - Feels soft. 0:38 Mother Ivory Snow gets everything he wears lots softer. 0:40 Clean and white, too. 0:43 Extra safe. 0:45 - Why didn't you have Ivory Snow diapers for me? 0:46 Mother Just didn't know enough, honey. 0:49 - You could have asked your mommy. 0:51 Narrator Or your doctor. 0:53 More baby doctors recommend Ivory Snow for babies wash 0:55 than any other washing product. 0:58

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