P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Honey, do you like your new brother? 0:02 - Yes. This family has enough girls already. Five. 0:04 Narrator Yes. After five girls, 0:09 a miracle happened at the Vanacore's. A boy. 0:10 He kind of put you back in the diaper business again, 0:14 Mrs. Vanacore. 0:16 - Who cares? I'm doing a better job on them anyhow. 0:17 I'm using Ivory Snow. 0:21 Narrator Not taking a chance with that precious boy, eh? 0:22 - Uh uh. See, he hasn't chafed. The others sometimes were. 0:25 - Well Ivory Snow's mild, like floating ivory. 0:29 Leaves nothing to irritate. 0:33 - Even the people who made these baby clothes recommend 0:35 washing them in Ivory Snow. It gets them soft 0:37 and clean too. Trimfit calls these stretch top knits. 0:41 Narrator Cute. 0:46 - And watch, they grow right with him. Safe too. Can't bind. 0:47 Narrator Trimfit, who make stretch baby wear, 0:52 believes in safety. They recommend Ivory Snow. 0:54 Safest possible soap mothers can use. 0:58

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