P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Don't wiggle. 0:01 I'm going to paint you like a clown. 0:02 - Jimmy, babies are delicate. 0:05 You can't paint them. 0:07 - She's part of my circus. 0:09 - She'll be safer here. 0:10 - But mom. 0:12 - Ah, come on. 0:14 Help me wash diapers. 0:15 - Okay. 0:16 Here's the soap. 0:19 - Uh-uh. 0:20 Ivory Snow. 0:21 - Hey, where's the snowman? 0:23 - New package Jimmy. 0:25 Has a baby on it now. 0:26 - What for? 0:28 - 'Cause Ivory Snow's special for baby clothes. 0:29 Safest kind of soap. 0:32 - Why? 0:33 - It's pure, mild like floating ivory. 0:34 Doesn't leave anything irritating in diapers. 0:37 - Oh. 0:40 - Everything's clean, white, lot softer, safe. 0:41 - Babies always gotta be safe? 0:46 - Sure. 0:48 - Then why'd you put her in my wild animal cage? 0:49 Voiceover She's safe though with Ivory Snow. 0:53 More baby doctors recommend it for babies wash 0:55 than any other washing product. 0:58

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