P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Honey, do you like your new brother? 0:01 - Yes, this family has enough girls already. 0:03 Five. 0:07 Announcer Yes. After five girls, 0:08 a miracle happened at the Vanacore's. 0:09 A boy. 0:11 He kind of put you back 0:13 in the diaper business again, Mrs. Vanacore. 0:14 - Who cares? 0:16 I'm doing a better job on them anyhow. 0:17 I'm using Ivory Snow. 0:20 Announcer Not taking a chance 0:21 with that precious boy, huh? 0:22 Mrs. Vanacore Uh uh. 0:23 See, he isn't chaffed. 0:25 The others sometimes were. 0:27 Announcer Well, Ivory Snow is mild, 0:28 like floating ivory. 0:30 Leaves nothing to irritate. 0:32 - Even the people who made these baby clothes 0:34 recommend washing them in Ivory Snow. 0:36 It gets them soft and clean too. 0:38 Trimfit calls these stretch tart knits. 0:42 Announcer Hmm, cute. 0:44 - And watch, they grow right with him. 0:46 Safe too, can't bind. 0:49 - Trimfit, who make stretch baby wear, 0:51 believes in safety. 0:53 They recommend Ivory Snow. 0:55 Safe as possible soap mothers can use. 0:57

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