P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is the world's most precious baby. 0:01 (baby coos) 0:03 (mother chuckles) 0:04 This, the happiest laughter. 0:05 Mrs Barrett waited 11 years for her first born. 0:07 - He's all I ever dreamed he'd be. 0:11 (smooches) 0:14 Narrator I see he has everything. 0:15 mother Everything they recommend. 0:16 Narrator Including Ivory Snow for baby wash. 0:18 mother Even the people who made 0:21 these diapers recommended it. 0:22 Narrator Ivory Snow can't leave anything 0:24 irritating in diapers. 0:25 It's mild like floating ivory. 0:26 - I feel safe with it. 0:29 Clean, soft, sweet. 0:32 Narrator That's the new Curity stretch weave, 0:34 makes diapering easier. 0:36 - Mhm, they're smoother fitting than ordinary diapers. 0:37 But what's wonderful, 0:41 look, more stretch after washing. 0:43 They don't bind him. 0:47 Narrator Well, Curity who makes stretch weave diapers is 0:48 against anything that chafes or isn't safe and mild. 0:50 That's why they recommend Ivory Snow. 0:54 mother I'm with them. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:29