P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Baby, hold still. 0:01 Gotta listen to your heart. 0:03 Mother Honey, babies are too new 0:05 and tender to play with. 0:07 - I know about babies. I'm a doctor. 0:08 Mother Well, doctor, know about washing diapers? 0:12 - Sure, here's soap. 0:14 Mother Ivory Snow, Doctor, not detergent. 0:16 - Why? 0:19 Mother You know we boil bottles and measure formulas 0:20 to keep baby safe, want the safest kind of soap, too. 0:22 - Don't know about safe yet. 0:25 Mother Means Ivory Snow can't leave anything in diapers 0:27 to hurt her. 0:29 - How come? 0:30 Mother It's mild, like your floating ivory. 0:31 - Oh. 0:34 Mother And feel how soft it gets diapers. 0:35 Lot softer than detergents. 0:38 Boy Yep, feels good and soft. 0:39 Mother And good and clean, too. 0:42 Just makes sense to use Ivory Snow, right, Doctor? 0:45 - It sounds right to me. 0:49 Narrator And you know, more real baby doctors recommend 0:50 Ivory Snow for babies' wash than any other washing product. 0:54

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