P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby babbles) 0:01 - Wait a minute, Susie! 0:02 You're not quite dressed yet. 0:03 Susie's learning to creep and as a registered nurse 0:05 I know that means clothes and diapers 0:08 rub tender skin more than usual. 0:10 So it's important to keep everything soft and safe 0:13 (baby babbles) 0:15 with Ivory Snow. Washing with Ivory Snow is like washing with floating ivory. 0:17 So mild, it cleans ivory safe. 0:21 Never leaves harsh deposits. 0:24 Gets diapers and baby wash far softer than detergents do. 0:26 People who make baby clothes agree. 0:29 Like Thomas, 0:32 who makes these very feminine lace trim corduroys. 0:32 They're sturdy enough for the most active baby. 0:36 And see? These make diapering a snap. 0:38 This coat and hat goes with Suzy's overalls 0:42 and on every Thomas package, 0:45 a picture of Ivory Snow. 0:47 That's because Thomas recommends Ivory Snow. 0:49 The safest possible soap for all baby things. 0:52

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