P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby cooing) 0:01 - Come on, Betsy, time for bed. You know, 0:02 as a registered nurse, I've learned most babies this age 0:05 just don't like calling it a day. It's a lot easier, though, 0:07 if they're extra comfortable, and Ivory Snow helps. 0:11 It's mild like floating ivory, cleans ivory safe. 0:15 These diapers, sleepers, 0:19 all baby things free from irritating deposits. 0:21 Lots softer then detergents, too. 0:23 That's why Ivory Snow is a favorite 0:26 with people who make baby clothes, like Carters, 0:28 who knit these adorable sleepers, especially comfy. 0:31 Look, never-bind seamless underarms can't chafe 0:34 active little people. Extra snaps, 0:37 that sleepers really grow with baby. 0:40 Even safety-step plasticized folds 0:42 for when baby starts to walk. 0:45 You can tell Carters Sleepers love Ivory Snow. 0:47 See? Picture's right on the package. Good way to remind you 0:50 that Ivory Snow is the safest possible soap 0:53 for all baby things. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:29