P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mommy, can Mrs. Jones borrow some soap to wash blankets? 0:01 - Certainly can. 0:05 Daughter I'll bring some over, bye. 0:06 - Take the Ivory Snow honey. 0:09 - But that's what you wash baby's diapers with? 0:11 - Sure, his skins tender and Ivory Snow 0:14 leaves diapers soft and safe for him. 0:17 - Well you don't have to save some blankets. 0:20 - If you want them to stay fluffy, you do. 0:22 Ivory Snow is mild and pure, 0:25 so it leaves woolens much softer than detergents. 0:28 Feel the sweater. 0:31 - It's soft. 0:33 Mother I use Ivory Snow for my lingerie too. 0:35 Daughter Why? 0:38 Mother If it's safe enough for babies wash, 0:39 we know it'll be nice and gentle with our special things. 0:41 - But mommy... 0:44 - Hmm? 0:45 - do I have to tell Mrs. Jones all that? 0:46 - No, just give her the Ivory Snow. 0:49 Announcer Wonderful Ivory Snow, 0:53 safest possible soap for babies things, 0:55 for your special washables too. 0:57

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