P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (blocks crashing) 0:01 - Ah, Mom! Look what he did now. 0:02 Mom Oh, sweetie, he's still a baby. 0:05 Child He can walk. 0:07 Mom Sure, he's a year old. 0:08 But he still gets baby food and bottles and diapers. 0:10 - Then make him take a nap. 0:13 Mom Come on. Help Mommy wash diapers. 0:15 Get the soap. 0:18 Uh-uh. Not the detergent. 0:20 We use Ivory Snow, his special soap. 0:23 Child Why? 0:25 Mom His skin's tender. Soap's gotta be safe. 0:27 - This stuff's safe? 0:30 Mom Ivory Snow? It's the safest soap Mommy can buy. 0:31 It's like you're Ivory. 0:35 Child Can it float, Mom? 0:36 - No. 0:38 - Then what good is it? Mom Gets diapers clean. 0:41 Doesn't leave anything to hurt baby's skin. 0:42 Feel how soft. 0:45 - Is that all? 0:47 Mom What more do you want? 0:49 Child Want him to take a nap, that's what. 0:51 Narrator Moral: long as he's in diapers, 0:54 special care includes safe Ivory Snow diapers. 0:55

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