P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, come to see the baby? 0:03 - Sure. 0:04 - Cost you a penny. 0:06 Mom Jerome's here. 0:08 - Hello, Jerome. 0:09 - Hello. Where's the baby? 0:10 - Got to look at this first. 0:13 - Why? 0:15 - He came with all this special stuff. 0:16 Bottles you got to cook. Got his own soap too. 0:18 - That? 0:22 - This Jerome, Ivory Snow. 0:23 It's special for diapers. 0:25 - Why? 0:27 - See how new and tender the baby is? 0:28 - Yeah 0:30 - Well, his diaper should have the safest kind of soap. 0:31 - What's safest? 0:34 - That's what don't leave anything in diaper to hurt him. 0:36 Don't you know? 0:39 - With Ivory Snow diapers are really clean and safe 0:41 feels soft too. 0:44 - Yeah. 0:45 So that's the baby? 0:48 - That's him! 0:49 - Sure isn't much for a penny. 0:50 - Moral: Ivory Snow belongs in a baby's world 0:53 of special care for safest diapers possible. 0:56

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