P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - From tip to toe, this young lady's skin, 0:01 like all babies, needs extra protection. 0:04 Being a registered nurse, 0:07 I know an important part of baby skincare 0:09 is keeping baby clothes safe and soft. 0:11 That calls for washing in Ivory Snow. 0:14 It's pure, mild, like floating ivory, 0:17 can't leave harsh deposits to rub or chafe. 0:20 Naturally, diapers and baby clothes wash softer too. 0:23 Far softer than with detergents. 0:27 The Trimfit people know this, 0:29 and recommend ivory snow for their stretch Totknits. 0:31 Here's Trimfit's new stretch Terrycloth. 0:35 See, it grows with baby. 0:37 Certainly made too, 0:39 of non-run fabric with extra strong seams. 0:41 And stretched Totknits are soft for tender skin. 0:44 Keep them and all your baby's clothes, safe and soft. 0:47 Wash everything she wears in the safest possible soap. 0:51 Ivory Snow. 0:55

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