P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bricks fall) 0:01 - Aw, Mom! Look what he did now. 0:02 Mom Oh, sweetie, he's still a baby. 0:05 Boy He can walk. 0:07 Mom Sure, he's a year old, but he still gets baby food 0:08 and bottles and diapers. 0:11 - So make him take a nap. 0:13 Mom Come on, help Mommy wash diapers. 0:15 Get the soap. 0:18 Uh-uh, not the detergent. 0:20 We use Ivory Snow, his special soap. 0:23 Boy Why? 0:25 Mom His skin's tender. 0:27 Soap's gotta be safe. 0:28 - This stuff's safe? 0:30 Mom Ivory Snow? The safest soap Mommy can buy. 0:31 It's like your Ivory. 0:35 - Then it's soap, mom? 0:36 Mom No. 0:38 - Then what good is it? 0:39 Mom Gets diapers clean. 0:41 Doesn't leave anything to hurt baby's skin. 0:42 Feel how soft. 0:46 Narrator This week, Ivory Snow has free gifts for baby: 0:47 toy puppy dog free inside giant size, 0:50 toys with other sizes, too. 0:53 Hurry, offer's limited. 0:54

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