P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Susie, my surprise came. 0:01 - Where'd you get a baby brother? 0:04 - I wanted a bike. 0:07 Susie Oh, a baby is a lot of special. 0:09 Billy How come? 0:13 Susie Gotta cook his bottles 0:13 and save his diapers in a pail and wash them in that. 0:15 Billy That? 0:19 Susie No, silly, that; Ivory Snow. 0:21 Billy Why? 0:24 Susie Mommy says babies gotta have safe diapers. 0:25 Billy What's safe? 0:29 Susie It's what don't leave anything in his diapers 0:30 or hurt him, don't you know? 0:33 I know babies are soft, I touched one once. 0:35 Billy Ivory Snow gets diapers soft, see? 0:39 And clean, too. 0:43 Billy, my mommy says I'm getting a surprise soon. 0:44 - Oh Boy. 0:48 - Yeah, I hope it's roller skates. 0:50 - Ivory Snow promises your newcomer 0:53 the safest diapers possible. 0:55 Perfect for all baby's wash. 0:57

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