P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know, Francine's so careful with her baby. 0:01 She worries so about chafing. 0:04 She changes diapers every five minutes, 0:06 but yesterday there she was 0:08 washing those diapers with detergent. 0:11 I never interfere but Fran, detergent? 0:14 Haven't you any Ivory Snow? 0:18 Sure. She said for special washing, slips, nylon. 0:20 Special? How about your baby? 0:24 Only Ivory Snow's Ivory-Safe and Granulated from machines, 0:27 that gives the softest, safest diapers possible. 0:31 "These feel okay to me," she said. 0:34 Well, baby skin's more sensitive 0:37 besides feel the two together. 0:39 "Wow," she said "your Ivory Snow diaper is softer." 0:41 Ivory Snow gets diapers softer than detergent, 0:45 cleans without leaving harsh deposits. 0:49 That's safety. 0:51 Well, she switched. 0:52 Why shouldn't she? 0:54 I know what I'm talking about. 0:56

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